As Reed Turkey, we are looking for a "Programmatic Executive/Senior Programmatic Executive" with below requirements for our client operating in Digital Media sector in Istanbul.
Qualifications
- Bachelor’s degree in Engineering, Marketing or related field.
- Programmatic Executive: 1–2 years of experience in programmatic advertising or digital marketing.
- Senior Programmatic Executive: 4–6 years of experience in programmatic advertising, with proven ability to lead complex campaigns.
- Proven experience in programmatic media buying and campaign activation using DSPs (e.g., Google Display & Video 360 or equivalent).Strong attention to detail and brand consistency.
- Ability to leverage data and insights for creative optimization.
- Excellent communication and stakeholder management skills.
- Experience in videography and managing external production partners is a plus.
Responsibilities
- Ensure brand visual identity consistency across all digital channels and assets, updating guidelines when needed.
- Deliver creative design solutions for tactical and strategic campaigns, optimizing performance using data insights.
- Produce high-quality MS and Adobe templates for internal and external communications.
- Support videography for internal/external video series and coordinate with production partners.
- Assist in creating whitepapers, reports, and digital content for web and stakeholder distribution.
- Develop data visualizations, animations, and interactive HTML templates/emails to enhance engagement.
