As Reed Turkey, we are looking for a "Customer Marketing Manager" with below requirements for our FMCG client.
Job Description
- Lead and develop a regional Customer Marketing team across MENAPT markets.
- Drive the execution of customer marketing strategies aligned with commercial and brand objectives.
- Develop channel and customer growth plans in collaboration with Sales and Marketing teams.
- Identify opportunities to improve in-store execution, shopper engagement and conversion.
- Partner closely with Sales, Finance and Net Revenue Management teams on pricing and promotional strategies.
- Lead the development of compelling customer and channel propositions.
- Monitor market dynamics, retail trends and competitive activity to support business growth.
- Manage customer marketing investments and evaluate campaign effectiveness through ROI analysis.
- Support distribution, assortment and visibility initiatives across key channels.
- Contribute to regional business planning and cross-functional decision-making processes.
Qualifications
- Bachelor's degree or equivalent professional qualification.
- Minimum 10 years of experience within FMCG environments.
- Proven experience in Customer Marketing, Trade Marketing, Shopper Marketing or related commercial functions.
- Strong people management and leadership experience.
- Demonstrated success in developing and executing commercial growth strategies.
- Strong analytical mindset with experience using market and retail insights to drive decisions.
- Excellent stakeholder management and influencing skills.
- Experience working across multiple markets and cultures is highly preferred.
- Advanced English communication skills.
- Willingness to travel extensively across the region.